Friday, June 3, 2011

InTouch Credit Union

I have a meeting today with a regional representative for InTouch Credit Union to discuss the possibility of doing a children's book for them. The topic would be about money specifically for children. One of their representatives from our little local branch came and did a presentation to Alisa's class as well as all the other 2nd graders in the elementary school. I happened to be there as well that day and heard the whole presentation. It was quite clear to me that something like a children's book about money would be a wonderful way to promote their company while providing a service to new members or even existing members with children.
I haven't spoken with anyone regional yet, but my hope is to communicate my 'vision' for the book. It has the potential to be used company wide, the credit union has branches in 6 states: CA, NV, TX, MI, PA, VA. In creating a book about their mascot, Chip, it would be an educational book and would also have coloring pages, even lesson plans to be made available to elementary schools in future presentations. It's a really good idea, now to make sure I can communicate it effectively and still make some money from it!!!
My thought is to still have publishing control over the product, by assigning an ISBN I can list it on amazon and barnes and noble. Just doing simple math, their website shows 21 branches in those 6 states. If each branch needed 500 copies that's over 10,000 books, and 500 isn't very many! I'm thinking paperback too, which is even better because shipping is manageable. You can see that there is a huge potential for a residual income on this book. Other branding and products, such as the coloring pages, bookmarks, the lesson plans for teachers etc. This could be the start of something amazing, something life changing and HUGE!
I'll keep you posted as to how it all goes!
Hawaii in 2 weeks, I hope to make some connections there as well for selling my inventory of Hawaii books! A lot going on, including the convention in Orlando with Vaddio the week before Hawaii. Are we having fun yet?